For this thing I decided to look at Twitter analytics. I have had a Twitter account for several years, although I don’t use it often. I logged in at http://analytics.twitter.com/ and explored the data. The first thing that struck me was just how much information there is. I can see how many people have seen each Tweet (impressions) and how many have clicked on it (engagements). Trying to increase the engagement rate (engagements divided by impressions) could become quite competitive! My top tweets (admittedly out of a very small sample size) were all ones with pictures – my own personal proof that pictures really do increase engagement.
I also participated in the Twitter chat #23EdCh. This was the first time I’ve done a chat and I enjoyed it. Having questions to answer kept the session moving along and made it easy to join in. I found some new accounts to follow. Really obvious, but I liked how portable Twitter is – I could keep checking into the chat on my phone in between tasks.